USDC promoted to the Premier League through Chelsea shirt sponsorship
Chelsea has named Circle Internet Group its principal and official front-of-shirt partner for the 2026/27 season, placing Circle and USDC branding on its men’s, women’s and academy kits. The marks are expected to debut on Aug. 30 against Brighton. The agreement is currently a branding sponsorship, not a Chelsea payment product or an offer to use USDC for purchases.

Circle’s USDC takes over Chelsea jersey in Premier League’s first such sponsorship dealCircle’s USDC has become Chelsea’s new front-of-shirt sponsor in what is described as the Premier League’s first sponsorship deal of its kind. Financial terms were not disclosed, although earlier reports said Chelsea was seeking £65 million ($88.3 million) per year for the position.
Circle strikes Chelsea front-of-shirt sponsorship deal featuring USDCCircle has reached a front-of-shirt sponsorship agreement with Chelsea. Starting this season, its USDC stablecoin will be prominently displayed on the shirts of the club’s men’s, women’s and academy teams.



















































































