EconomyCircle’s USDC takes over Chelsea jersey in Premier League’s first such sponsorship deal
Circle’s USDC has become Chelsea’s new front-of-shirt sponsor in what is described as the Premier League’s first sponsorship deal of its kind. Financial terms were not disclosed, although earlier reports said Chelsea was seeking £65 million ($88.3 million) per year for the position.
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CoinDesk★★☆☆☆2026-08-28 11:09Original
Circle’s USDC takes over Chelsea jersey in Premier League’s first such sponsorship deal
Economy