PoliticsHow Lula’s Army WhatsApp channel helped turn Brazil’s election around
A WhatsApp channel supporting Luiz Inácio Lula da Silva’s re-election campaign rapidly grew to 10.8 million followers. Allies credit “Lula’s Army” with helping turn online enthusiasm into real-world mobilization, while scholars caution that its direct effect on votes is uncertain and point to Lula’s campaign shift and stronger grassroots work as other factors.






































































