Culture‘So bad it went viral’: Animated film becomes a Chinese box-office dark horse
The low-budget Chinese animated film Niu Lai went viral because of its baffling plot and crude animation, attracting fans who embraced it ironically. Its box office climbed from 7,705 yuan in its first ten days to more than 11.4 million yuan, while its unexpected success drew criticism over cinema bookings and falling quality standards.
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BBC Chinese★★☆☆☆2026-08-17 09:34Original
‘So bad it went viral’: Animated film becomes a Chinese box-office dark horse
Culture