CultureChinese animated film Niu Lai turns viral flop into box-office hit
Animated film Niu Lai drew attention after earning only 7,352 yuan in one day, prompting viewers to see how bad it could be. Its viral clips then helped lift cumulative takings to 25.72 million yuan by Wednesday afternoon, while Lighthouse projected more than 89.34 million yuan. Made by Xin Yumeng and her mother Sun Lifang, the film became an online cultural phenomenon and is reportedly preparing for overseas release, with Singapore expected to be first.
Chinese animated film Niu Lai turns viral flop into box-office hit
