EconomyGucci’s new ‘Made in China’ sneakers break with Italian tradition

Gucci has started selling new luxury sneaker models labelled “Made in China,” departing from its Italian manufacturing tradition. Some industry watchers warn the move could weaken the brand’s high-end image as it seeks to win back middle-class shoppers.

GucciMade in Chinaluxury goodssneakers

RReuters★★☆☆☆2026-09-24 14:10Original