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Gucci sneakers marked ‘Made in China’ as Kering breaks with Italian traditionEconomy
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EconomyGucci sneakers marked ‘Made in China’ as Kering breaks with Italian tradition

Gucci is selling new luxury sneaker models marked “Made in China,” departing from its Italian manufacturing tradition. Some industry watchers say the move could weaken the brand’s high-end image as it seeks to win back middle-class shoppers.

RReuters 2026-09-24 16:37