SportsLights, camera, action: Irksome influencers at the US Open are here to stay
Experts say social media influencers are likely to remain part of major sports events despite anger over their disruptive behaviour at this year’s US Open. Flashy photo shoots, selfies and movement in the stands drew criticism from players and spectators, but sports marketers say influencers offer valuable access to audiences and the trend will continue.
Lights, camera, action: Irksome influencers at the US Open are here to stay
Sports