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SportsLights, camera, action: Irksome influencers at the US Open are here to stay

Experts say social media influencers are likely to remain part of major sports events despite anger over their disruptive behaviour at this year’s US Open. Flashy photo shoots, selfies and movement in the stands drew criticism from players and spectators, but sports marketers say influencers offer valuable access to audiences and the trend will continue.

US Opensocial media influencerssports marketing

AAl Jazeera★★☆☆☆2026-09-07 15:48Original

Lights, camera, action: Irksome influencers at the US Open are here to stay
Lights, camera, action: Irksome influencers at the US Open are here to staySports