CultureContent creators drop the ball

Influencers disrupted Naomi Osaka’s US Open match against Anastasia Zakharova when their noise in a luxury suite prompted the umpire to pause play and demand quiet. Other creators asked staff to take flash photos during the match. The USTA approved nearly 100 creators this year, and the incidents have highlighted the risks brands face when relying on influencers to promote exclusive events.

US Openinfluencersbrand marketingsports events

TThe Verge★★☆☆☆2026-09-05 14:00Original