SocietyAdidas faces boycott calls over amputee campaign featuring former Israeli soldier
Adidas is facing calls for a boycott after featuring Shalev Biton, a former Israeli soldier who lost a leg in Gaza, in a campaign promoting its single-shoe service for amputees. The social media campaign highlights that more than 5,000 Palestinians have also lost limbs.
Adidas faces boycott calls over amputee campaign featuring former Israeli soldier