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SocietyAdidas faces boycott calls over amputee campaign featuring former Israeli soldier

Adidas is facing calls for a boycott after featuring Shalev Biton, a former Israeli soldier who lost a leg in Gaza, in a campaign promoting its single-shoe service for amputees. The social media campaign highlights that more than 5,000 Palestinians have also lost limbs.

AdidasboycottamputeesGaza

AAl Jazeera★★☆☆☆2026-09-07 02:12Original

Adidas faces boycott calls over amputee campaign featuring former Israeli soldier
Adidas faces boycott calls over amputee campaign featuring former Israeli soldierSociety