WorldAdidas faces boycott calls over campaign featuring former Israeli soldier

Sportswear giant Adidas is facing criticism over a local campaign for its single-shoe service for amputees that features former Israeli soldier Shalev Biton. Biton lost a leg after being wounded in the 2021 Israel-Gaza conflict. The World Health Organization estimates more than 5,000 traumatic limb amputations have occurred in Gaza since October 2023.