EconomyCan African retailers compete with Shein and Temu? African markets are changing
Shein and Temu are rapidly expanding across Africa through very low prices, broad product ranges and aggressive social-media marketing. Businesses and unions warn that spending shifting to Asia could hurt local retailers, manufacturers and jobs. A South African study estimated that about 8,100 retail and manufacturing jobs failed to materialize in 2024, while the clothing workers’ union has called for tighter controls and even proposed banning the apps in South Africa.
Can African retailers compete with Shein and Temu? African markets are changing
Economy