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EconomyCan African retailers compete with Shein and Temu? African markets are changing

Shein and Temu are rapidly expanding across Africa through very low prices, broad product ranges and aggressive social-media marketing. Businesses and unions warn that spending shifting to Asia could hurt local retailers, manufacturers and jobs. A South African study estimated that about 8,100 retail and manufacturing jobs failed to materialize in 2024, while the clothing workers’ union has called for tighter controls and even proposed banning the apps in South Africa.

Africa marketsSheinTemulocal jobs

DDW★★☆☆☆2026-09-04 13:49Original

Can African retailers compete with Shein and Temu? African markets are changing
Can African retailers compete with Shein and Temu? African markets are changingEconomy