TechTim Cook’s Apple: his 10 biggest wins and misses

After 15 years as Apple’s CEO, Tim Cook is stepping down and hardware leader John Ternus is taking over. Cook’s tenure brought major growth in Apple’s services business, products including Apple Watch, and the transition from Intel to Apple-designed Mac chips, while also containing notable ups and downs.

AppleTim CookJohn TernusCEO transition

TThe Verge★★☆☆☆2026-09-01 11:00Original