MINUTES
About Minutes
Back to latest

PoliticsMidterm ad spending surges, but Spanish-language share shrinks

Spending on ads for the US midterm elections is projected to exceed $11 billion, making them the most expensive ever. Yet the portion directed to Spanish-language ads is falling sharply, despite both parties viewing Latino voters as a pivotal swing group.

US midtermscampaign advertisingLatino voters

BBloomberg News★★★☆☆2026-10-31 15:30Original

Midterm ad spending surges, but Spanish-language share shrinks
Midterm ad spending surges, but Spanish-language share shrinksPolitics