CultureHello Kitty maker Sanrio apologizes and ends VIVANT collaboration
Sanrio said it would cancel all collaborations with Japanese drama VIVANT and stop related future projects and promotions. The company said some associated content conflicted with its corporate philosophy, apologized for the concern caused and promised tighter reviews of future partnerships. Plans for co-branded products had drawn strong social media backlash.
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CGTN★★☆☆☆2026-10-29 12:53Original
Hello Kitty maker Sanrio apologizes and ends VIVANT collaboration
Culture