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CultureHello Kitty maker ends Japanese spy drama partnership after China backlash

Sanrio apologised and ended its merchandise collaboration with Japanese spy drama Vivant after criticism in China over scenes depicting Chinese agents torturing a Japanese operative. The company said it would strengthen reviews of future collaborations.

SanrioHello KittyVivantChina-Japan relations

BBBC News★★☆☆☆2026-10-29 03:16Original

Hello Kitty maker ends Japanese spy drama partnership after China backlash
Hello Kitty maker ends Japanese spy drama partnership after China backlashCulture