EconomyHello Kitty maker Sanrio ends tie-up with Japanese spy show after China backlash
Sanrio, the maker of Hello Kitty, cancelled a collaboration with a Japanese TV spy show following a backlash in China. It is the second incident in days to underscore the tightrope foreign companies and celebrities must navigate in the lucrative market.
R
Reuters★★☆☆☆2026-10-29 05:00Original
Hello Kitty maker Sanrio ends tie-up with Japanese spy show after China backlash
Economy