TechApple’s HomeView ad confuses everyone except parents

Apple’s fast-moving HomeView ad portrays a family of five in morning turmoil. Parents of teenagers said it felt strikingly real, though some viewers found it stressful and unclear what the smart display solves. The article suggests its appeal may be a shared screen that keeps family members off their own phones, a claim real households will test.

AppleHomeViewsmart homeadvertising

TThe Verge★★☆☆☆2026-10-13 22:10Original