SportsAFL tells Sportsbet to stop using players in AI-generated content

The AFL has told official gambling partner Sportsbet to stop using high-profile players in AI-generated social media content without their permission and to remove videos showing players delivering scripted lines. The players’ association says the imagery was not permitted without approval and raised concerns with the league; Sportsbet says it is working with the AFL on AI content.

Australian rules footballartificial intelligencesports bettingplayer image rights

TThe Guardian★★☆☆☆2026-10-13 14:00Original