EconomyAdidas CEO eyes outdoor sports and street dance as new growth drivers in China
Adidas is banking on fashionable outdoor and street-dance apparel to sustain growth in China amid tougher competition. CEO Bjorn Gulden said at a Shanghai briefing that running and outdoor activities are booming, while street dance is emerging as an activity relevant to young people at universities.
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South China Morning Post★★☆☆☆2026-10-12 06:00Original
Adidas CEO eyes outdoor sports and street dance as new growth drivers in China
Economy