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EconomyAdidas accuses Australian label White Fox of trading on its reputation with four-stripe branding

Adidas is suing Australian online retailer White Fox in the Federal Court, arguing that its four-stripe clothing design is deceptively similar to Adidas’s three-stripe trademark. White Fox says the stripes are decorative, not a trademark. Adidas is seeking a ban on the clothing and the handover of profits; a hearing is set for early 2027.

AdidasWhite Foxtrademark infringementfashion retail

TThe Guardian★★☆☆☆2026-10-09 06:05Original

Adidas accuses Australian label White Fox of trading on its reputation with four-stripe branding
Adidas accuses Australian label White Fox of trading on its reputation with four-stripe brandingEconomy