SportsAI/ML is becoming a performance factor in motorsport

Motorsport sponsorship has shifted in recent years toward technology, crypto, cyber and AI companies. The article says Chip Ganassi Racing’s partnership with OpenAI in IndyCar shows how a sponsor can contribute practical benefits beyond funding.

motorsportartificial intelligencesponsorshipIndyCar

AArs Technica★★☆☆☆2026-10-07 13:56Original