TechAmazon uses shopping data to infer that some users have ‘flat buttocks’ and ‘no friends’

Amazon uses shopping histories to personalize recommendations and lists details it believes about users in account settings. After one Threads post revealed Amazon had inferred that a shopper had “flat buttocks,” others shared similarly specific descriptions, including that some users have no friends or treat cats as biological children. Users can review, edit, or delete these details under “About You.”

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TThe Verge★★☆☆☆2026-10-07 13:40Original