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EconomyKorean Soju’s Lower-Alcohol Cousin Is Growing Its Own Fan Base

Once dismissed as a humble farmer’s drink, makgeolli is enjoying a revival in South Korea and is now looking toward a possible global audience.

makgeolliSouth Koreabeverages

BBloomberg News★☆☆☆☆2026-10-07 01:00Original

Korean Soju’s Lower-Alcohol Cousin Is Growing Its Own Fan Base
Korean Soju’s Lower-Alcohol Cousin Is Growing Its Own Fan BaseEconomy