EconomyTemu took the world by storm – but has the shopping app lost its thunder?

Budget shopping platform Temu announced itself globally in February 2023 with an unusually bold Super Bowl advertising campaign. Its commercial urged viewers to “shop like a billionaire” while showing extremely cheap products, including an US$8.99 dress and a US$4.99 wig.

Temue-commerceshopping app

SSouth China Morning Post★★☆☆☆2026-10-05 02:00Original