SocietyThe business of doing nothing: Inside the rise of quiet travel
A record 888 million people traveled across China during the 2025 National Day and Mid-Autumn Festival holiday, but not everyone wanted to sightsee. Hot springs, countryside stays and itineraries focused on doing less are growing inside the country’s vast tourism market, turning rest and silence into designed, bookable experiences.
The business of doing nothing: Inside the rise of quiet travel
Society