MINUTES
About Minutes
Back to latest

TechSwedish ball-bearing ad revives Greta Garbo with US, Chinese AI

Swedish ball-bearing maker SKF has created an unlikely advertisement featuring an AI likeness of 1930s Hollywood film star Greta Garbo, using American and Chinese artificial intelligence. The digital Garbo asks in a lilting voice: “Are we rolling?”

artificial intelligenceadvertisingGreta Garbo

RReuters★☆☆☆☆2026-10-02 13:10Original

Swedish ball-bearing ad revives Greta Garbo with US, Chinese AI
Swedish ball-bearing ad revives Greta Garbo with US, Chinese AITech