EconomyWhat went wrong at Nike? How the sportswear giant lost its mojo
Nike has lost sales, customers and ground to rivals after several strategic mistakes, including reducing retailer ties, broadening access to limited-edition products and shifting research spending toward digital operations. Elliott Hill’s turnaround is showing signs of progress, but Kylian Mbappé’s move to On has added to the setback.
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BBC News★★☆☆☆2026-10-01 23:32Original
What went wrong at Nike? How the sportswear giant lost its mojo
Economy