CultureBeyond the big screen: Chinese cinemas expand into new experiences
China’s 2026 National Day holiday film season passed 100 million yuan in box office revenue on its first day. Cinemas are also broadening their offerings through live sports broadcasts, cultural events, tourism partnerships and retail benefits, positioning themselves as wider entertainment and cultural spaces rather than screening venues alone.
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CGTN★★☆☆☆2026-10-01 11:52Original
Beyond the big screen: Chinese cinemas expand into new experiences
Culture