EconomyInside How Retailers Use Your Data for ‘Price Experiments’
Some companies in retail, travel, food and other industries charge different customers different prices for identical products or services. Lindsay Owens, author of “Gouged: The End of a Fair Price and What That Means for Your Wallet,” says firms use random price changes and data-driven personalized pricing to raise profits.
Inside How Retailers Use Your Data for ‘Price Experiments’
Economy