TechInstagram is adding an AI assistant to advise creators on posting

Instagram says its standalone Edits app will add an AI creative assistant that analyzes account data such as likes, views, video retention, and shares. Creators can ask about trends, audience response, and why posts performed differently, while also getting ideas for hooks, captions, audio, and scripts. The feature raises questions about whether algorithmic optimization will make content more alike and whether useful analytics may move behind a paywall.

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TThe Verge★★☆☆☆2026-09-30 14:30Original