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EconomyBMW’s strategy: Job cuts, AI and a €2bn bet on ‘Made in Germany’

BMW Group, the German premium automaker, is directing about €2 billion toward making vehicles and batteries domestically while pursuing a profitability turnaround.

BMWGermanyAIjob cuts

Eeuronews★★☆☆☆2026-09-30 14:08Original

BMW’s strategy: Job cuts, AI and a €2bn bet on ‘Made in Germany’
Economy