TechApple’s new CEO could change when it launches phones and laptops

According to a Bloomberg report, Apple CEO John Ternus wants the company to release products more often instead of concentrating launches in its customary fall and spring windows. He has indicated Apple should move faster and experiment more for the AI era, while also considering fewer management layers; the changes may not happen immediately.

AppleJohn Ternusproduct launchesartificial intelligence

TThe Verge★★☆☆☆2026-09-29 16:09Original