MINUTES
About Minutes
Back to latest

EconomyAs US alcohol industry struggles, Aperol’s parent bets on a colorful Italian aperitif

With the US alcohol industry facing a gloomy environment, Aperol’s parent company hopes a brightly colored aperitif imported from Italy will attract drinkers.

alcohol industryAperolUS market

CCNN★★☆☆☆2026-09-26 14:30Original

As US alcohol industry struggles, Aperol’s parent bets on a colorful Italian aperitif
Economy