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EconomyAudemars Piguet says Royal Pop collaboration with Swatch is breaking sales records

Swiss luxury watchmaker Audemars Piguet says its bold Royal Pop collaboration with Swatch has driven record sales and engagement, despite a downturn in luxury watches and the impact of tariffs.

Audemars PiguetSwatchluxury watchessales

CCNBC★★☆☆☆2026-09-26 10:00Original

Audemars Piguet says Royal Pop collaboration with Swatch is breaking sales records
Audemars Piguet says Royal Pop collaboration with Swatch is breaking sales recordsEconomy