TechInsta360 conquered 360 cameras — now it’s eyeing glasses

Insta360 holds 73 percent of the global 360-camera market, has sold its 10 millionth camera, and opened its first US flagship store in Times Square. The company is experimenting with mirrorless cameras and smart glasses as it seeks to become a leading imaging or technology company, while focusing on convenient high-quality capture rather than AI assistants.

Insta360360 camerassmart glassesmirrorless cameras

TThe Verge★★☆☆☆2026-09-25 12:00Original