CultureChina to expand global reach of cultural products as homegrown IP gains popularity
China will speed up the overseas expansion of quality cultural products after homegrown IP such as Wukong and Nezha gained international popularity. The culture ministry said the sector earned more than 20 trillion yuan in 2025 and will focus on innovation, consumption, cross-sector integration and exports while supporting online literature, web dramas, games and designer toys abroad.
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China News Service★★★☆☆2026-09-24 10:30Original
China to expand global reach of cultural products as homegrown IP gains popularity