EconomyChina’s ‘Lipstick King’ faces slower growth and AI disruption in livestream shopping
For almost a decade, China’s “Lipstick King” has symbolized the livestream shopping industry, helping turn a niche format into one of the country’s leading retail channels. He now faces slower growth and disruption from artificial intelligence.
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Reuters★★☆☆☆2026-09-24 01:20Original
China’s ‘Lipstick King’ faces slower growth and AI disruption in livestream shopping
Economy