TechMcDonald’s is testing ads on its drive-thru menus
McDonald’s is running a “limited” pilot at company-owned restaurants that displays ads from other brands on digital drive-thru menu boards after customers order. The company says it is exploring post-purchase content customers may find useful, relevant, or interesting; selling the ad space could create another revenue stream as US sales fall.
McDonald’s is testing ads on its drive-thru menus
Tech