CultureThe ‘super seller’ behind China’s global gaming rise
The presence of 60 Chinese companies at Gamescom 2026 reflects the industry’s rapid overseas growth. Chinese developers are moving beyond selling individual hit games by building global IP, maintaining localized operations and pursuing cross-border R&D. Overseas revenue from self-developed Chinese games reached $12.372 billion in the first half of 2026, up 30.22% year on year.
The ‘super seller’ behind China’s global gaming rise
Culture