EconomyCircle wants you to love USDC a little like you love Chelsea
Circle will put USDC branding on Chelsea’s men’s, women’s and academy shirts as the club’s principal front-of-shirt sponsor for the 2026/27 season. The article argues that because USDC is designed to stay worth one dollar, Circle needs football’s emotional reach to make the stablecoin familiar and encourage wider circulation, which supports its reserve-income business.
Circle wants you to love USDC a little like you love Chelsea
Economy