CultureWhy ‘red tourism’ is winning over China’s younger generation
Young Chinese travelers are increasingly engaging with CPC revolutionary history through immersive visits, wartime role-play and virtual recreations rather than simply viewing exhibits. Searches for red tourism products rose more than 130% year on year in the first half of 2026, while young people made up nearly 65% of visitors during the summer holiday.
Why ‘red tourism’ is winning over China’s younger generation
Culture