EconomyRipple expands university strategy from blockchain labs to XRP logos in packed stadiums
Ripple is taking its XRP marketing campaign further into US college sports through a new partnership with Louisville Athletics, including branding on Denny Crum Court. The deal is the company’s third major college-sports agreement in about 10 weeks, following Kansas jersey patches and Florida football-field branding. The campaign grows out of Ripple’s university blockchain research network, but the sports deals so far mainly provide distribution and visibility rather than demonstrated XRP utility.
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CryptoSlate★★☆☆☆2026-09-16 01:40Original
Ripple expands university strategy from blockchain labs to XRP logos in packed stadiums
Economy