EconomyTaobao’s ‘ugly’ goods find a growing market among China’s young consumers
Products seen as “ugly” or “bizarre” have gone viral in China, where millions of young consumers are drawn to their quirky humour and distinctive character. Taobao, Alibaba Group Holding’s e-commerce platform, said sales of such goods have topped 230 million yuan (US$34.3 million) since it introduced its Uglies Award in 2020, without defining precisely what qualifies as “ugly”.
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South China Morning Post★★☆☆☆2026-09-12 01:00Original
Taobao’s ‘ugly’ goods find a growing market among China’s young consumers
Economy