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TechApple’s new boss starts with big gamble on costly first folding iPhone

Apple has launched the iPhone Duo, its first foldable phone and most expensive iPhone, starting at £1,999. The product is new chief John Ternus’s major gamble as Apple enters a market led by Samsung and Huawei, while analysts question whether its premium price and unfamiliar software will drive broad sales.

Applefoldable phonesiPhone Duo

BBBC News★★★☆☆2026-09-09 20:00Original

Apple’s new boss starts with big gamble on costly first folding iPhone
Apple’s new boss starts with big gamble on costly first folding iPhoneTech