TechInstagram boss says users will be ‘overwhelmed’ with brand content without algorithms

Instagram chief Adam Mosseri says abandoning algorithmic feeds would worsen the user experience, with brands posting more frequently and drowning out friends and creators. His comments come as Australia plans to let users choose between algorithmically recommended feeds and reverse-chronological feeds, alongside measures to address online harm.

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TThe Guardian★★☆☆☆2026-09-10 02:10Original