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CultureThe rise of ‘kidulting’: Why adults are buying so many toys for themselves

Sales of toys for adults are surging. Experts say “kidulting” is being driven by factors including nostalgia and collecting, and identify the toys adults are buying most often.

adult toysconsumer trendsnostalgiacollecting

NNBC News★☆☆☆☆2026-09-09 15:09Original

The rise of ‘kidulting’: Why adults are buying so many toys for themselves
The rise of ‘kidulting’: Why adults are buying so many toys for themselvesCulture