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EconomyStarbucks CEO Niccol brought back customers, investors want margins next

Brian Niccol's first two years leading Starbucks have been a qualified success. His focus on improving stores and marketing has brought customers back to the world's largest coffeehouse chain, but investors are now looking for stronger margins.

StarbucksBrian Niccolprofit margins

RReuters★★☆☆☆2026-09-09 10:50Original

Starbucks CEO Niccol brought back customers, investors want margins next
Starbucks CEO Niccol brought back customers, investors want margins nextEconomy