EconomyStrategy’s $250 Bitcoin Air Jordans sell out as company extends crypto identity into consumer branding
Strategy’s $250 Bitcoin-themed Air Jordans have sold out, with all nine advertised sizes unavailable. The company did not disclose the number of pairs offered or when they ran out. The launch extends Strategy’s Bitcoin-focused identity beyond its financial business into consumer merchandise, although the scale of demand cannot be measured from the undisclosed inventory.
Strategy’s $250 Bitcoin Air Jordans sell out as company extends crypto identity into consumer branding
Economy