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EconomyInside Hong Kong’s red-hot Pokémon card market, where Pikachus sell like stocks

Once little more than schoolyard treasures in Hong Kong, Pokémon cards have become a sophisticated asset class powered by millennial nostalgia and global capital. Rare Pikachus command huge prices, while crime has become a serious concern. The market now includes professional grading, tokenised funds and institutional-grade storage.

Hong KongPokémon cardscollectibles marketinvestment

SSouth China Morning Post★★☆☆☆2026-09-05 02:00Original

Inside Hong Kong’s red-hot Pokémon card market, where Pikachus sell like stocks
Inside Hong Kong’s red-hot Pokémon card market, where Pikachus sell like stocksEconomy